Casino Affiliate Programs
A business that provides to affiliates an infinite return on investment
The last decade saw the online gambling industry skyrocket and become one of the most invigorating and lucrative industries. The craze has been so enormous that thousands of players, pros and amateurs, throng the online casinos and wager bets worth billions every day.
The frenzy has led to mushrooming of the casinos on the World Wide Web each offering a plethora of games and other attractions for the players. This growth of casinos and money wagered thereon has led to one more business opportunity in no small measure.
“In 2006 gamblers played dollars (for over 20 Billion) at casinos online and that amount should double in the next ten years.” While theses statistics are a pointer to the enormous popularity of gambling online, one may see a lucrative way of earning loads of money, simply by teaming up with one of these online casinos under their affiliate programs.
The Casino Affiliate Programs enable an entrepreneur to cash in on the immense popularity of online gaming and enter a money spinning business with an amount of investment that may be termed as zilch. There is no rocket science to this money minting formulae. All one needs to do is promote a casino through one’s own website.
An affiliate program is essentially an alliance between an entity (referred to as the affiliate) that markets, promotes and sends additional traffic to an online casino (referred to as the principal).
In other words, the casino utilizes your website to direct the user to its own website with the end goal of using its services. You, as an affiliate, get paid for the business that you send to the casino through your marketing expertise.
The thousands of online casinos that are operating on the World Wide Web hanker after more traffic. Akin to any other business in any industry, they vie and compete with each other to grab the player’s, who is their customer, attention.
While these casinos offer lucrative bonuses and other promotional offers to attract and pull customers to their sites, they also rope in affiliates who push customers to their sites. And for the latter activity, the casinos willing and happily pay generously to their affiliates.
Hitherto, the online casinos had invested heavily in providing the best milieu to their players. Lot of thought and effort went into providing a plethora of thrilling games, tantalizing graphics, impeccable software and exhilarating sound. Now, the online casinos have started taking the affiliate programs very seriously and are willing to tread that extra mile to ensure its success.
So much so that some of the online casinos have started giving extra cash to their affiliates on teaming up. Again, most principles provide the best of services like paying promptly, fairly and accurately. The casinos ensure that they have hassle free processes for query resolution, provide a comprehensive, up-to-date online affiliate tracking and reporting suite as they want to have a long term, fruitful partnership with the affiliate.
Having joined as an affiliate one is supplied banners and other advertising materials as well as text links and live games which allow the traffic on one’s site to visit the website of the casino and sign up as a new player.
Each such player is labeled as a player the affiliate referred and is then vigilantly followed through cgi scripts and cookies. The affiliate earns a rate of such player’s net game play.
Most casinos pay the affiliates once they generate Real Players. A real player is defined as a player who deposits real money in the online casino. That’s just the effort or the work that you, as an affiliate need to do. Thereafter you get commission and bonuses on the profits generated by the casino from your referral.
What’s more, this inflow of money by way of commissions is not restricted to a few days or months. It continues for the entire span of time that referral stays and plays at the principal’s casino.
Research data suggests that, on average, an online casino retains a player for close to six months. The managements of various casinos are incessantly developing new promotions and incentives and are on the lookout to keep the players playing longer.
In nutshell, the endeavor is to get the player hooked for a lifetime at the casino. This effort, if successful, means more money to the affiliates as well, as they would get the commissions for an enhanced period of time.
The online casinos are also investing heavily in their reporting systems to ensure that it is infallible. Most casinos also provide a dedicated affiliate manager to lend a helping hand to the affiliate. These committed and highly professional managers are trained and skilled enough to guide the affiliate as to how he can maximize the referrals from his website.
The affiliate manager has the expertise to provide a whole range of answers with regard to website design, search engine optimization and localized marketing methods. He is capable enough to fine tune the promotions as per the needs of the affiliate’s web site. Thus the affiliate can utilize the know-how of the manager and see his own revenue snowball into a colossal amount.
Each affiliate program has its unique features and payout patterns. However, in general, an affiliate earns a profit in the range of 20 percent to 50 percent of the profits off that player.
Research data reveals that the average profit on a single player is $64.00 per month. This can tantamount to an incredible amount if the span of playing time is increased. Needless to say, a combination of enhanced playing life and a bigger number of referrals can help the affiliate pocket an amount that is surely neighbor’s envy.
The whole business of the affiliate program is so lucrative that the spurious, fly-by-night operators too want to make merry. It is advisable to check the credentials of the casino and tread with caution. Having put these checks and balances in place and weeding out the bad ones, there is a lot of money up for grabs as an affiliate.